SEO Training Tips – Setting Up A Blog Properly

WordPress is one of the top Search Engine Optimisation enhanced blogs that you can select to use. It is a world leader. It is simple and easy to use, looks great and above all is 90% SEO ready out of the package.

This is part of a series of tip articles just about using WordPress for maximizing on Search Engine Optimisation.

Tip: Make sure the blog is on YOUR site

So often we are asked about adding a blog on another website such as Blogger or WordPress.com which provides free blog hosting and has a high PR rank.

If you are doing blogging for Search Engine Optimisation reasons compared to gaining traffic purposes, then you can ONLY locate your blog in one place and one place only – On your site!

Do not even think about using a sub-web such as http://www.blog.myhappysite.com. Why would you use a sub web anyhow unless if you want a cool blog URL.

Sub webs are part of your web site but they are unclear from an SEO perspective. If you want to have the blog content 100% associated with your website then make sure it is off a sub folder and NOT a sub web for example : http://www.myhappysite.com/blog.

Placing your blog on a sub web will not give you the same SEO advantage as having them as a sub-folder on your website. Sub webs may be treated different by different search engines – the result outcome will be unclear.

If your blog is currently on WordPress.com or Blogger.com then consider speedily to relocate it and it’s contents to your site. Shifting a WordPress.com hosted site to your own WordPress site hosted by you is simple – do a database backup and then set up WordPress on your internet site and then restore the contents. Moving a Blogger site to a WordPress site is not as easy. If you want to study how to do this then just Google – “moving a blogger blog to wordpress” and you will get some great hints on how to do this.

One big thing to watch out for if you move a large blog to your site (with lots of content), that if you are currently ranking for a number of keywords, then your ranking can be seriously affected after you have added your blog content.

We have experienced client ranking drop after adding a lot of new content in the form of a blog to a clients sites. Adding a hit of new content ‘dilutes’ your current site content if the new content is NOT SEO optimized for the keywords that you want to rank for. SEO Optimize the content before making it live to avoid this dilution process. Taking the time to do this BEFORE you add it to your site will make a big difference to your immediate ranking position.