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PPC advertising without proper keyword research is an absolute waste of money and resources. You can easily do this kind of research which will get you well on your way to forming an efficient method for marketing.

Why is it most important? Because you want to know what people are typing when they search. Then knowing those keywords, you can put those exact words into the Text Ad for your Pay Per Click Campaign. You want those words in the Headline, then in the body of the ad, and if you can even have them in the URL itself, all the better! Bottom line ” You want to have those keywords all over your ad, and it will increase the likelihood of someone clicking on it. But it is much more than just that.

So while the first element is to mirror what someone is typing in, the second element is to take that list and narrow it down to what keywords to bid on to effectively sell what you have. Now this list may grow, but once you start with a good core list of words, then you can do different variations of that core list. But we need a good starting point and proper keyword research and some common sense will help us build that list.

For example, say you are selling cars. You can go to Google Adwords and find out how many times cars or used cars or used cars for sale or used BMW for sale has been searched. You would truly want to start with a larger sample of words, but for this exercise we will use just these 4 keywords.

Monthly, 151 million people search for ‘cars.’ That’s a lot! It must be the perfect word choice! This is false. You’ll waste so much time and money bidding on the rights to put ‘cars’ in your PPC ad, despite its popularity. What happened? The term is way too general, and have many contexts for searching for it. It won’t help a used car business much.

Using that term will get you closer to the best keyword. Even that gets 550,000 searches a month. However it may not be exactly what you want. Again, you should be wondering why. If you only sell BMW cars, then you still need to be more specific. Do you understand what direction we are going now? You need to employ your common sense here. You need to find a list of keywords that is relevant to exactly what your are selling. In this case, ‘used bmw for sale,’ would be the best choice.

Append this keyword with any city you can sell a car to, or even model numbers for your cars, and you’ll get better keywords like ‘Used 325 BMW for Sale in Los Angeles,’ which will get a lot more customer that will be interested!

Anthony Flores of www.attorneymarketingnow.com is an expert in Adwords Management and Law Firm Web Design. Contact us with proven PPC and SEO results for attorney’s all across the country.

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