Content Is King But Only If You’re Using It To Get Links
I am sure if you have been in the online game for a while you will have heard multiple SEO tips and techniques for positioning your site at the top of Google but do you actually know which ones make the difference?
Those who run internet businesses will have no doubt come across the build it and they will come saying, believing building great content alone will be enough to be a success online, so the newbie webmaster takes this literally and spends hours creating a fantastic resource but fails to see any real traffic.
Right, yes please do create a great resource or fill a blog with piles of quality content however don’t expect that to give you the traffic you need to make a profit. To do this you need to position your site at the top of Google for the keyword you are targeting and the best way to achieve this is by building relevant links to your content.
Building links is not easy and that is why many webmaster dismiss it and it can be tricky for an online newbie, however there are few basics you need to know in order not to waste your time.
The main thing many webmasters do when they begin to build links is anchor the text with ‘click here’ or ‘read this’, let me tell you now, this is a big mistake. Anchor text is the most powerful link building concept and is often the difference between those that rank and those that do not. On top of this anchor text is fairly easy to get, you can use multiple techniques including directory submissions and guest blog posting to get those all important keyword targeted links.
One of the main things Google will look at in your link profile is relevancy, how relevant is the page, domain and page title you are getting your link from to your own content. There is no point getting a link from a page that has no relevance to your content or product, look for links from pages within your niche and reap the rewards.
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