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Archive for the ‘Keyword Research’ Category

Q:  If you do any type of promoting online, whether it be for your own products and services or as an affiliate for others, how will your potential customers find your site amongst the billions of pages of information on the web if they don’t know your URL?     

A:  They enter words and phrases into a search engine or web directory to describe what they’re looking for.

Q:  But how do you compete with other more established sites that are already using the same keywords that you want to use?

A:  Instead of following the beat of the same drummer, you’re going to come up with your own rhythm by using highly targeted keywords that your competitors are not using, or at least very few of them are using them.  By finding and using these golden little gems, you’re going to fly under the radar, so to speak, and avoid the same worn out overused broad terms that everyone else is using.  It’s like using the Frontage Road instead of the main freeway.  They both go to the same place, but the Frontage Road has fewer cars. 

A big mistake that too many marketers make is selecting keywords that are too broad and too high up on the food chain and find themselves inadvertently swimming with the sharks.  Here’s an example.  If you’re selling pond pumps it would seem logical to focus on the words “pond pumps” on your website, blog posts, or pay-per-click advertising because that’s what most people will be searching for and that’s what you’re selling.  Problem is, everyone else that’s selling pond pumps is using the same phrase so you’re going to get buried beneath them.  Also, if you’re attempting to use that keyword in PPC advertising, the cost will be much higher than less frequently used words, even though less popular keywords can very easily be more targeted and profitable.  It’s all about doing your homework.

In order to find those golden gems, or as they are sometimes referred to, low hanging fruit, you cannot skip the keyword research step.  It never fails to amaze me.  Just when I think some keyword will get decent results for a project I’m working on, I’ll dig a little deeper and uncover new words and phrases I never thought of. 

When I used “pond pump” as the base phrase for doing my research, I found other related keywords that I never would have thought of.  These are words that get a decent number of searches per month, but with little competition. 

fish pond pumps  2,900
garden pond pumps  4,400
garden pond pump  1,000
pond waterfall pumps  3,600

Note the difference in the number of searches between the plural and singular version of “garden pond pumps/pump”.  The plural version has 3,400 more searches.  Usually when a phrase has a higher search number, the more competition there is for it.  But in this example, there were actually fewer competitors for the higher search volume and that’s one of those golden nuggets I was talking about.

Here is another example that is worth noting using the words solar, pond, and pump.  Even the slightest variation can make a big difference.

solar pond pump  1,600
solar pond pumps  1,300
solar powered pond pump  590
solar powered pond pumps  320

You can find profitable keywords to use in your posts, articles, and PPC campaigns to outrank your competitors, but only if you do the necessary keyword research.  In as little as two weeks, I have ranked in the #1 Google SERP position in a highly competitive market using this exact strategy.  I wasn’t on some obscure keyword, but one of those golden gems everyone hopes to find. 

My favorite keyword tool is Micro Niche Finder.  It fetches stats from Google and several other places then aggregates the results into popularity, search volume, number of indexed pages using the term, the commercial intent (chance of someone buying), how much advertisers are paying to bid on the keywords, but most importantly, how strong the competition is.  In other words, you have an unfair advantage in outranking your competitors for the same term just by having this information. 

Knowing how much is being big on keywords is a strong indicator of how profitable a keyword can be.  Using plural and singular formats as shown above can make or break your PPC ads or organic search engine listings. 

Another unfair advantage the Micro Niche Finder tool will give you at a glance is whether or not a keyword can be turned into a domain name.  Search engines love it when you have your keyword phrase as your domain name because it reinforces to searchers that your site has what they are searching for.

AJ Farro is a retired programming and creative consultant for a variety of websites and blogs.  Is your website eco-friendly?  Trust iPage web hosting for your hosting needs with their “anytime money-back guarantee” and free Carbonite account.  iPage offers unlimited web hosting accounts powered by renewable, green energy.

Micro Niche Finder is the best keyword research tool in my arsenal. I can find high paying long-tail keywords to maximize my AdSense income or search engine marketing. I know what keywords people are searching on and how strong the competition is. Plus, it tells me at a glance if a keyword is available for domain registration.

Xfactor's Micro Niche Adsense Course is the perfect companion product. Learn how to take the micro niche keywords you find with Micro Niche Finder and turn them into highly profitable websites with Xfactor's step-by-step blueprint.

SpyFu tells me what keywords my competition is bidding on and how much they're paying. I can use it to find top paying AdSense ads for my content pages or locate profitable niche keywords with laser accuracy. 

There’s absolutely no reason to pay for keyword research tools. The best way to increase website traffic is simply to write about what’s trendy right now, and no keyword tools are up to date on a daily basis. Keyword research can be simplified into 3 ways of getting realistic numbers and related keywords.

If you want to know the general ideas for a niche, then go to an article directory and see what categories are listed there. An indication of popular niches would be a lot of articles in a certain category. To see what keywords are getting the most page views per article, search for those keywords on the search engines to see what articles come up then open the first article to see how many page views it received.

The next best way to use free keyword research is to use the YouTube search engine. All you have to do here is search for certain keywords and phrases, then in the results which which videos got the most hits. This is a crucial tip for you if you intend to use video marketing as part of your traffic generation strategy.

The third way to do keyword research for free is to use Google’s keyword tool, but there are some issues with that. The search volume numbers their tool returns versus other tools like Wordtracker and Market Samurai is markedly different and is not based on organic traffic expected. However, Google’s keyword tool is an excellent way to dig laterally and vertically do find all the related keywords you’d want to include in your site in order to get ranked higher a lot quicker.

The most accurate and realistic keyword research is done by seeing what is already popular. When you use simple math to figure out how many views an article got, the you know the reality of how many searches a day certain keywords get. The main thing to remember when trying to get traffic to your site is to ask yourself what is popular now, then write about it.

Micro Niche Finder is the best keyword research tool in my arsenal. I can find high paying long-tail keywords to maximize my AdSense income or search engine marketing. I know what keywords people are searching on and how strong the competition is. Plus, it tells me at a glance if a keyword is available for domain registration.

Xfactor's Micro Niche Adsense Course is the perfect companion product. Learn how to take the micro niche keywords you find with Micro Niche Finder and turn them into highly profitable websites with Xfactor's step-by-step blueprint.

SpyFu tells me what keywords my competition is bidding on and how much they're paying. I can use it to find top paying AdSense ads for my content pages or locate profitable niche keywords with laser accuracy.