Keywords Are Important
Q: If you do any type of promoting online, whether it be for your own products and services or as an affiliate for others, how will your potential customers find your site amongst the billions of pages of information on the web if they don’t know your URL?
A: They enter words and phrases into a search engine or web directory to describe what they’re looking for.
Q: But how do you compete with other more established sites that are already using the same keywords that you want to use?
A: Instead of following the beat of the same drummer, you’re going to come up with your own rhythm by using highly targeted keywords that your competitors are not using, or at least very few of them are using them. By finding and using these golden little gems, you’re going to fly under the radar, so to speak, and avoid the same worn out overused broad terms that everyone else is using. It’s like using the Frontage Road instead of the main freeway. They both go to the same place, but the Frontage Road has fewer cars.
Pinpoint Your Keywords
A big mistake that too many marketers make is selecting keywords that are too broad and too high up on the food chain and find themselves inadvertently swimming with the sharks. Here’s an example. If you’re selling pond pumps it would seem logical to focus on the words “pond pumps” on your website, blog posts, or pay-per-click advertising because that’s what most people will be searching for and that’s what you’re selling. Problem is, everyone else that’s selling pond pumps is using the same phrase so you’re going to get buried beneath them. Also, if you’re attempting to use that keyword in PPC advertising, the cost will be much higher than less frequently used words, even though less popular keywords can very easily be more targeted and profitable. It’s all about doing your homework.
In order to find those golden gems, or as they are sometimes referred to, low hanging fruit, you cannot skip the keyword research step. It never fails to amaze me. Just when I think some keyword will get decent results for a project I’m working on, I’ll dig a little deeper and uncover new words and phrases I never thought of.
When I used “pond pump” as the base phrase for doing my research, I found other related keywords that I never would have thought of. These are words that get a decent number of searches per month, but with little competition.
fish pond pumps 2,900
garden pond pumps 4,400
garden pond pump 1,000
pond waterfall pumps 3,600
Note the difference in the number of searches between the plural and singular version of “garden pond pumps/pump”. The plural version has 3,400 more searches. Usually when a phrase has a higher search number, the more competition there is for it. But in this example, there were actually fewer competitors for the higher search volume and that’s one of those golden nuggets I was talking about.
Here is another example that is worth noting using the words solar, pond, and pump. Even the slightest variation can make a big difference.
solar pond pump 1,600
solar pond pumps 1,300
solar powered pond pump 590
solar powered pond pumps 320
You can find profitable keywords to use in your posts, articles, and PPC campaigns to outrank your competitors, but only if you do the necessary keyword research. In as little as two weeks, I have ranked in the #1 Google SERP position in a highly competitive market using this exact strategy. I wasn’t on some obscure keyword, but one of those golden gems everyone hopes to find.
Best Keyword Tool
Micro Niche Finder is my favorite keyword tool. It fetches stats from Google then aggregates the results into popularity, search volume, number of indexed pages, the commercial intent, how much advertisers are paying to bid on the keywords, and how strong the competition is. In other words, MNF gives you an unfair advantage in outranking your competitors for the same term just by having this information.
MNF will also tell you if a domain name is available for a keyword. Search engines love it when you have your keyword phrase as your domain name because it reinforces to searchers that your site has what they are searching for.
Find High Paying Keywords
Knowing how much is being bid on keywords is a strong indicator of how profitable a keyword can be. Using plural and singular formats as shown above can make or break your PPC ads or organic search engine listings.
If you have AdSense displayed on your site with the intent of making money, you know that the more advertisers pay for keywords, the higher your earnings are when the ads get clicked on. With MNF, you’ll be able to attract those ads because it will dig up those profitable keywords . Take a look at this screen print. Those are ad costs for a niche in…well, I’m not going to tell you because I’ve got dibs on it! That was from a single 3-word search. The list went on and on. I only captured the first 30 results.
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Adsense Masters Course will teach you how to build a site that can attract those high paying AdSense ads is an art. But once you learn how, you’ll be able to do it over and over again. I built my little empire with the first release of the course. It was so wildly popular that John “XFactor” came out with a 2nd Edition teaching you how to make more money with fewer sites. The man’s got 4-figure AdSense pay days! Of all the AdSense courses I’ve bought throughout the years, the Adsense Masters
Course is THE best and easiest to implement. John know how to make money. One thing I’ve always found frustrating about products like this is that the author tends to holds his cards close to his chest and glosses over the finer details. Not this course. John explains it step-by-step how to do it. He leaves NOTHING out!
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AJ Farro is a retired programming and creative consultant for a variety of websites and blogs. Is your website eco-friendly? Trust for your hosting needs with their “anytime money-back guarantee” and free Carbonite account. iPage offers unlimited web hosting accounts powered by renewable, green energy. web hosting
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