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Archive for January, 2010

When you begin and SEO campaign, start by focusing on your on-page optimization. The practice of on-page optimization is all about what you do on your web page to help search engines understand your content and what your site is focused on. Even though off-page optimization is an important factor in the rankings equation, on page optimization builds a strong foundation for all SEO efforts.

Here are a few SEO tips you can use starting immediately to make your site more search engine friendly and begin enhancing overall rankings on all types of search engines.

Optimize Your Website URL. If you have not yet picked a domain name for your website, do not try to purchase yourkeyword.com. Rather, pick a name that will be memorable and is something you want to build your company or brand around. You do not want to limit your options too severely. That said do try to include your main broad keyword into your URL.

Optimize Your Page Title and Header Tags Including H1 and H2. Develop a title that is relevant to your website content and which has no more that sixty characters. The reason you want to keep your title to a fixed width is because longer titles wont display fully on search engine results listings. The title is important because it gives you an opportunity to display your keywords and entice browsers to click on your link.

The first headline that appears on your site should include your most important keywords. It is best to have your title display with an H1 tag. An H1 tag provides emphasis and signals each search engine that you deem the content as important. Other titles on your web page should be displayed using an H2 or H3 tag, indicated once again, the importance of the keywords being used.

Do Not Forget To Optimize Your Meta Tags. Search engine optimization professionals continue to question the true value of meta tags. I know that meta tags are based on a number of core tags but can include many more. The core tags are for a page title, description and keywords. These tags are less important than in years past but should still be included.

Meta tags are used as a starting point and reference for search engines seeking to rank your website. Your meta tags need to be aligned to web site content and include your most important keywords. I suggest limiting your keywords to twelve and limiting your description to about 150 words. By doing so you eliminate the chance that a search engine considers your content as questionable.

Optimize your keyword density for Google. Creating a keyword rich content page is essential but do not get carried away. Your keyword density should be around 3 or 4 percent, no more. Some people believe that you could go as high as six percent for Yahoo! optimization but Google seems to like pages that have a smaller keyword density. From my perspective you are better off focusing on the placement of your keywords and the type of emphasis you provide. Remember to focus on H1 and H2 tags and place keywords at the beginning, middle, and end of your web page. In addition you should have an instance of each keyword phrase in bold, italics, and underlined. This variety again reinforces the value of your links.

Varying Your Keyword Phrase. Each time you list your keyword phrase, change it up a bit. Rather than stuffing your site with the same keyword phrases again and again, use keyword variety. One way to do this is to add a word or two before your keyword phrase and after it. Creating variety is critical because it shows each search engine that your site is really about the core content you are promoting.

The most important part of any SEO effort is to make your website appear natural and have a good flow. You want to make sure that your site presents valuable content and follows on-page optimization best practices. Use these suggestions as a guide, you will be on your way to a fully optimized website.

Michael Fleischner is a marketing expert and can show you tips to improve search engine ranking. Learn more about his techniques at the Good marketing tip blog. Michael has appeared on the TODAY Show and other major media.

I talk to a lot of website owners in the course of my work and there is one question I ask many of these people: I ask them what their goals are in using article submissions. Most of these site owners will mention at least one of the following:

A higher search engine rank for their most important keywords, a reputation as an authoritative source of information in their field or more traffic due to people clicking the links to their site in the articles.

In my opinion, the greatest reward of Article Marketing comes in terms of SEO-having a higher search engine ranking for your keyword terms.

SEO techniques are all designed to do the same thing: get more traffic to your site, especially from the people in your target market or audience. Article marketing is one of the more effective ways of getting your content to the people you want to reach.

Just like you, your target audience uses Google, Yahoo and other search engines when they’re looking for information online.

As a website owner, your goal is to be one of the top results when your customers type their search terms into Google. By being listed at or towards the top of the results pages, you increase your chances of the potential customer clicking through to your website. That is what called “targeted traffic”.

Targeted traffic is exactly what you want – these are the people who are the most likely to be interested in what your site has to offer. The following SEO techniques are ones which can help your site to get a higher ranking in the search results returned by Google and other engines:

1- Figure out what your keywords are. Your keywords are not only words that classify the content of your website, but they are the very words that your target market most often types into Google when they are searching for a site like yours.

When you know what those special words are, then you can work to position your website to satisfy those search terms. It isn’t hard to figure out what your keywords are, but it does require a bit of basic research. There are many great keyword suggestion tools on the web, both paid and free. To start with you can look at the Google Keywords Tool, WordTracker Keyword Suggestion Tool, Keyword Discovery, and Overture.

2- Write articles on the topic of your website. Oftentimes as you’re writing you will naturally use your keywords in your article, title and resource box, but it may be helpful to read back over your article after you’ve finished writing it, and see if there are any places where it would be appropriate to subtly use your keyword terms.

Though it is important to use your keywords in this content, you should aim at keeping your articles easy to read and natural-sounding above all. Remember that you are writing primarily for your readers, with search engines second in importance. Avoid stuffing your articles with keywords, keeping the density of keywords at 3% or less.

3- Keep submitting articles regularly. A few per month is fine, but you need to do this each and every month. This is where a lot of website owners fail; but keeping at your article marketing efforts is important if you want to see results.

Article Marketing requires steadiness of purpose, doing the same action over and over again to reap cumulative results that can be quite astounding. The hardest part about writing and submitting articles is just sticking with it-if you can develop consist article submission habits, you can see dramatic results over time.

Founder and actual CEO, Ricardo d’Argence has been in the field for more than twenty years. Alojate.com is now one of the biggest web hosting providers in Mexico, offering a range of solutions for all business needs. Dedicated servers, SEO, factura electronica, web hosting & registro de dominios. Visit us to readWeb Hosting Articles.

Here’s a crash course in SEO. Search engine optimization distills into two activities: on-page and off-page SEO.

What is on-page search engine optimization? It’s the keyword end of SEO. Keyword efforts require choosing your keywords and strategically placing them throughout a site.

As the web grows, keyword research is critically important. You want to use keywords that are actually searched, but don’t have so much competition that you’ll never have those keywords work for you. It’s a balancing act.

What is off-page search engine optimization? In a nutshell it’s getting backlinks to your sites. Backlinks help your sites rank well in the search engines.

For example, a link from Fox News website is far more valuable than a link from your local hair salon owned by a friend. You also want links from websites and blogs that are related in content to your site.

Also get links from sites whose content is similar to yours. For instance, if your site is a law firm, get links from other lawyers. Don’t waste time getting links from a hair salon website.

So, it’s easy to talk about getting links and musing about getting awesome links from CNN, but just how do you get those links? 3 approaches are commonly used; they are:

1. Create such great content that other websites, without any prompting from you, link to your site. Content can be articles, videos, podcasts, and/or photos.

2. Be a deal-maker by link exchanging with related websites. E-mail a site owner or webmaster and ask for a link exchange.

3. Create inbound links by writing and publishing content on sites outside your website.

I focus on option three. I like the control and I like the links to my site being one-way. I’ve done link exchanging but it’s an ongoing headache.

The disadvantage to my approach, which works well, is it takes a lot of my time. Think about writing fresh content and then putting it on article directories. That takes time. Also, writing blog comments and posts takes a fair amount of time as well.

These services can work wonders and really take your SEO to the next level.

Build high-quality one-way links with Linkvana, but first read this search engine optimization search SEO software review on our quality and informative practice management blog.

Micro Niche Finder is the best keyword research tool in my arsenal. I can find high paying long-tail keywords to maximize my AdSense income or search engine marketing. I know what keywords people are searching on and how strong the competition is. Plus, it tells me at a glance if a keyword is available for domain registration.

Xfactor's Micro Niche Adsense Course is the perfect companion product. Learn how to take the micro niche keywords you find with Micro Niche Finder and turn them into highly profitable websites with Xfactor's step-by-step blueprint.

SpyFu tells me what keywords my competition is bidding on and how much they're paying. I can use it to find top paying AdSense ads for my content pages or locate profitable niche keywords with laser accuracy. 

Unlimited bandwidth and disk space looks very attractive in the marketing materials, but do you really need it?  The short answer, probably not.  Besides, there is no such thing as “unlimited disk space” or “unlimited bandwidth”.  That would be akin to turning on a faucet and letting it run.  Web hosting doesn’t work like that.

A web server is a physical machine with a finite set of resources.  It’s a computer with limited hard disk space, limited processor capabilities, and a limited amount of memory.  On a shared hosting account, a web server is not hosting only your website, it also hosts hundreds of other websites.  Those limited server resources are shared between all websites hosted on the server.

Here is a screen capture from one of my web hosting accounts.  I have unlimited disk space and bandwidth on it.  (That’s what the little infinity sign means.)  The account has 36 live domains on it, 32 of them being WordPress blogs.  According to that picture, I’m using 1191 MB of space and 2537 MB of data transfer.

Disk Space

Back in the day, hosting accounts were metered and sold in increments of disk space.  Plan sizes got larger over the years as hard drives became bigger and cheaper.  But one thing always remained the same, web hosting companies saw that most people only used a tiny portion of the space allocated.  So just like the airlines overbook a flight because they know a percentage of people won’t show up, web hosting companies oversell the server because they know over 90% of the account holders aren’t going to use their allocated space.

Then around 2007 or so we started seeing hosting plans with unlimited disk space and bandwidth and still the hosting companies oversold the servers.  Without having that clear ”line in the sand” with regards to space and bandwidth on metered accounts, some hosts got creative by saying you can’t exceed a certain percentage of available resources or you account will be suspended.  However, they don’t tell you how much space, memory and bandwidth the server is configured for, much less what happens to be available at the time.  In other words, in order to oversell and make thousands of dollars in profit, they have to put some rules in place to  protect themselves so they can continue overselling and making thousands.  Stay away from those types of hosts.

Bandwidth

In the communcations world, bandwidth is the speed at which data travels measured in bits/second.  In web hosting speak, “bandwidth” is the amount of data moving to and from your server.  All those web pages, images, video, etc. are bits and bytes flowing up and down the line and they are measured.  More accurately, it’s the amount of data transferred to and from your server.  The more bandwidth data transfer a web host is willing to give you, the better.   

Why do hosts offer more than the typical customer needs?

To create the perception of value to sell more web hosting packages.  Is this bad?  Not really, it keeps the market competitive and drives down costs for customers. However it also tends to make hosts that don’t participate in this marketing technique appear like they aren’t providing adequate resources.

The better strategy would be to first determine your site’s space and data transfer requirements and find a hosting deal that accommodates that amount, plus a little extra for future growth. Then you can concentrate on factors such as reputation, service and features.

What about the other “unlimited” features?

Those are much more meaningful.  Let’s take a look.

Unlimited Domains - It might also say unlimited websites or unlimited addon domains.  It’s all the same.  This is how many domains you can host on your account.  If you’re an internet marketer or want separate personal and business sites, you need to be able to host more than one domain on an account without having to pay extra.  Unlimited domains is good.

Unlimited Databases – Many applications like blogs and CMS platforms install MySQL databases.  If you want to host multiple blogs, you’ll need multiple databases.  WordPress is replacing standard HTML websites because it’s so easy to maintain and change themes.  I’ve pretty much stopped building old school HTML sites and I’m now using WordPress.  It’s also fun to design your own WordPress themes.  So if you’re going to be installing a lot of blogs, unlimited database is good.

Unlimited POP3 Email Accounts- I stopped using my ISP email accounts eons ago for the simple fact that every time I changed my ISP, there went my email address.  I got tired of starting my life over so I now only use POP3 email accounts from my own domains.  You’ll want to always keep personal and business email separate and if you run some type of business, you may need multiple business email accounts for support, billing, payments, etc.  Also, if you’re going to host multiple domains on your account, you’ll probably want to set up at least one email account per domain for contact purposes.  So depending upon how many domains you plan on having, unlimited email accounts is good.

Unlimited Sub-Domains- Sub-domains are like a domain on a domain.  For example, if your website is www.ClownMakeupOnly.com, you can set up a sub-domain on that domain to handle support tickets called support.ClownMakeupOnly.com.  That support sub-domain can now be treated as an entirely different domain.  Sub-domains may be something you’ll never even use.  Quite frankly, I think unlimited sub-domains may be overkill, so unless you have a specific need for creating a lot of them, don’t even worry about it.

Unlimited Email Forwarders – You can set up an email address to forward to another email address.  This is useful if you have many websites all with their own email addresses, but you want to collectively funnel mail from them to be sent to one email address.  It’s another one of those features you may never use.  Unlimited email forwarders is overkill.

Unlimited Email Auto-Responders- These are NOT follow-up auto-responders like aWeber or GetResponse.  This is nothing more than a simple email address that sends back a one-time reply message.  Unlimited email auto-responders are overkill.

Unlimited Parked Domains – I can think of no useful purpose for this feature.  A parked domain is nothing more than a domain name that is undeveloped.  If you own a .com name and also register its .net and .org version, you can park those extra domains on your account and point them to your .com name.  However, you can do that very same thing at the domain name registrar (the place where you bought the name) without having to change the DNS server entries in order to park it at your host.

Unlimited FTP Accounts- If you’re the only one FTP’ing, you only need one.  If you have some type of setup where you allow others to upload stuff to your sites, you’ll want to set up FTP accounts soley for that purpose so they don’t have access to your files.  You’ll probably never use this.  A lot of them may be good if you use them, but mostly, unlimited FTP accounts are overkill.

If you’ve never heard of a link wheel before, don’t worry. It’s not difficult to understand or implement. It is simply a group of six articles that are used to create backlinks to another article or webpage. The target webpage is one that you want to rank higher in the search engines. When properly implemented, this technique can help you accomplish that goal.

When you are building your link wheel, you will have an article or webpage at the center of the wheel that is the target of your link building efforts. This is the page you want to rank well in the search engines. Now imagine there are six spokes coming out from the center article. These spokes each have another article at the end of them. Each of these articles links back to the center article and also to the next article along the outside of the wheel.

If this is confusing, try drawing it out on a piece of paper. Put a dot in the middle to represent the webpage you want to promote, and then draw six lines going out from it. These are the spokes. Number the ends of the spokes from one to six. These are the six articles that will link to the main page. Now draw arrows from number one to two, two to three, and so on. When you get to number six, draw an arrow back to number one. Now you can see how the linking works.

You can publish the articles that you will use for your wheel on any website that allows you to create your own content and include links in it. Some sites that will work for this are Ezine Articles, Squidoo, Blogger and Hubpages. Every article should contain one link to the article you are promoting and one link to the next article on the wheel.

These articles do not need to be unique. They do not even need to be very good, although they shouldn’t be total crap. You can use one article to build your wheel. Just rewrite it a little bit each time so they are not exactly the same. The only page that needs to be completely different is the one at the center of the wheel.

However, the way you set up your links is important. When you create your links to the center page, make sure you use your targeted keyword as the text for your links. For example, if you want your webpage to rank well for “best way to make money online, ” you need to use “best way to make money online” as the text for your links.

Building a link wheel around a webpage or article can give you a huge boost in the search engine rankings, but the six-page wheel described in this article is just the beginning. If you really want to boost your rankings, you can build multiple wheels around a single article. You can also build secondary wheels around each of the pages in the original wheel. Just make sure you build your backlinks slowly and steadily so that your webpage doesn’t get sandboxed.

Take advantage of a Link Wheel to help out your business. You can get ways to building a Link Wheel that are easy to do. Bringing you more customers and more sales today!

With the economy hitting not only the individual but also businesses, many are looking toward free web hosting services to house their online site. For monetary reasons, this looks great on the surface. But going free is not always the best choice and may, in fact, cost your business money in the long run.

For one thing, when you use free web hosting, you have very little control over the appearance and functionality of your website. Free hosts rarely offer the ability to FTP or access to a control panel, so you can’t really admin your site.

You are not able to quickly make page changes or install programs that your business might need. If you are selling products or services online, you won’t be able to add a shopping cart or inventory control software to your web site.

Putting a bit of tracking coding is not an option unless you can have access to the page coding. Even attempting to change the look of your web site can be an issue. Some free hosting sites will give you access to templates and a few will even allow some minor changes made to backgrounds. But, all said, you are very limited to what you can do within your own site.

Free web hosting sites must make money somehow; they can’t afford to let people use their bandwidth for free. Since they do not charge you a hosting fee, they make money by placing ads on your webpages. The revenue from these ads goes to the hosting company, not you. Even worse, you have no control over the type of ads your visitors are subjected to.

The ads might be offensive to your site visitors or unrelated to the topic of your site. What’s even worse, you might have ads on all of your pages that promote a direct competitor of yours. For this reason, free web hosting can wind up costing you money.

You can avoid all of these pitfalls by searching around for budget web hosting that won’t break your bank. It is easy today to find web hosting for around $5 per month that offers enough services to host an average website.

Plus, when you use paid web hosting, you get many added benefits. You get access to a control panel with a wide range of easy to install programs that help you set up your site in no time. This includes things like forums, blogs, and picture galleries.

Support. Support is another problem with free web hosting. You’ll be limited to perhaps some online forum areas to ask your questions but you won’t have numbers to call, ticket support systems or one of many options offered by paid hosting. If your business site isn’t working, this can end up costing you a lot of money.

There are many ways you can pinch your pennies to save money, but when it comes to web hosting, it is best to pay for quality service. Free web hosting sounds appealing but it just can’t deliver when it comes to support and giving you the tools you need to fully develop your site. You are much better off if you find a reliable hosting company you can use that has a price you can afford.

If you need a dedicated server, Alojate.com is the premier web hosting company in Mexico, offering a lot of solutions for every business needs. Dedicated servers, factura electronica, web hosting & registro de dominios. Visit us to readWeb Hosting Articles.

If you are a big business and lease a dedicated server you have something in common with an individual on a basic web hosting plan. You both need a web host that offers top-notch support for everything from simple customer service to highly complex technical issues. When you run into problems with your site, you need help right away.

This article will explain why support is so critical and give you a few key factors to consider when evaluating service.

Evaluating Response Times. When evaluating the hosting provider’s support staff, there are few things you want to consider but most importantly, the time frame in which it takes to receive a response to your initial inquiry. This applies for addressing matters via phone as well as email and support ticket.

If you have access to the support team, call them on the phone and see how long it takes to get hold of someone who can help you. Some web hosts provide this service yet the wait time is way too long. You definitely want to know up front if you are going to have a hard time getting help in an emergency no matter what time of day it is. Having to wait on the phone for twenty minutes is very inconvenient and a sign of less than stellar support.

Putting the Support Staff to the Test. Before entering a service agreement with any web host, it is highly recommended that you test their level of support first. You can do this by contacting the support staff with basic questions regarding uploading your files to the server or whatever concerns you the most.

Ask them basic questions before closing the sale and that way you can test the effectiveness, competency, and friendliness of the support staff. This will give you an indication of how you will be treated in the future should the need ever arise or if you have problems with your web site. Of course, things can always change but a good first impression can go a long way in helping you select a host for your sites.

Peace of Mind. Just because you sign up with a reliable hosting provider, doesn’t necessarily mean that you will enjoy a flawless service. Whether it is a power outage or a corrupt hard drive, anything can go wrong behind the scenes and for the most part, these problems are out of your hands.

When your site goes down, you want to know all you have to do is pick up the phone and a tech person will get to work on what is wrong and fix it as quickly as they can. If your web host can’t give you speedy support then you will run into all kinds of problems that can drive your visitors away and cost you money.

Expect The Unexpected. When something goes wrong with your website, and sooner or later it will, there is no need to panic. Always expect something can go wrong so when it does, you won’t be shocked. Just choose a web host that has stellar support so you can rest assured that your problems will be fixed as fast as humanly possible.

It isn’t necessarily the problems that should turn you away as long as support is speedy with a remedy. If the site has excessive problems or is slow to respond to your calls for help, then you should look for another web host. There are good choices available that pride themselves on their percentage of uptime and their first-rate customer service and technical support. After all, a web hosting company depends on its customers to stay in business, so taking care of your needs should be a top priority. If it is not, it is time to find a new web host.

Founder and actual CEO, Ricardo d’Argence has been in the field for more than twenty years. Alojate.com is now one of the biggest web hosting providers in Mexico, offering a range of services for all business needs. Servidores dedicados, Search Engine Optimization, factura electronica, web hosting & registro de dominios.

It is a fact that Google and other search engines value content. This concept can be frustrating, as filling up some sites with content is not really natural, necessary, or valuable to the end user. Of course, in many cases it is very valuable, but there are only so many leather buying guides I want to see when I’m shopping for a wallet; it gets overdone really quickly. The fact is that content needs to be continually added to any site that needs to rank. So here are some basic ideas for how to incorporate continuous content into your site.

If your business is growing, and constantly adding new products or services, then you should definitely consider adding a blog to your web site. Blogs are a great way to communicate with your customers about all of the things going on in your business, what is coming up down the road, and what new products or services you have available right now.

If your business is in a popular field, and there are articles being written about your business, your industry, or the products or services you provide, then you should include these articles on your web site. When you add the articles make sure you use the proper key words to categorize them, and keep them updated so your customers have the latest and best information.

User generated content: customer reviews of products (offer a coupon if they fill one out), customer testimonials, customer suggestions, customer top 5 lists.

Include information about other business that are affiliated with your business, and encourage your affiliates to do the same. If there are products or service you do not provide yourself, but you work with another company that does provide them, you can include information about that company, and a link to their site. Your customers will appreciate the fact that you are providing this information to them, and this may lead to them coming back to you when they need the products or services you provide. If your affiliates do the same then this will mean more business for you, from the traffic that is directed to your web site from theirs.

The more content you include on your web site, the better it will be. Your customers will appreciate all of the information that you are providing them with, which should increase your customer satisfaction. In addition, search engines will increase the ranking of your business in their search results lists, since the amount of content you provide on your site has a direct correlation as to how high you rank.

There are numerous companies that can assist you with building traffic to your internet site in order to achieve greater page rankings. For assistance from one of the top companies in the business log onto seo moves at www.seomoves.com.uk.

So you want to pay a little less for web hosting. There’s absolutely nothing wrong with that, and of course there really are ways to reduce this overall cost. What you must do is assess what you need and what you might be looking for.

The hosting market is very competitive and honestly, most companies are offering many of the same features. This means that you simply need to discover how to get the most out of your dollars.

Shopping around is extremely important. This is not a decision you want to make lightly, so make sure that you know everything that is out there. Saving money isn’t easy!

Look at all of the offers on the internet, but don’t give in to the first company that tells you they are going to give you a killer deal. Make sure that company has a decent reputation. This is perhaps one of the most important things you can do. Saving money is important, but having a reliable web host is even more important.

Hidden charges are a web host’s best friend. In this tough economic time it’s no surprise that they would include hidden fees. But while they need to watch out for their financial interests, you need to watch out for yours as well. Become familiar with all of the fees by reading the fine print.

One good example are the features that claimed to be ‘part of the package’, and you instead find them on the bill. What on Earth? They said it was free! This is why it is so important that you read the fine print.

There are quite a few web hosts that will work to save you money by bundling features together. This will usually save you quite a bit of money, which isn’t something that you can turn down in this economic climate.

One other thing that you could look up are free setups. It costs a bit of money to set up a webpage, and if you can find a host that sets it up and activates it for free, you’ll be doing quite well. It won’t be hard to find a service like this, but never just assume that your web host does it.

In fact, the setup charges for a dedicated server can cost upwards of $100 if you are not careful. Should you find a provider that advertises an attractive bottom line price, but forces you to pay exuberant fees upfront to even get started, it could possibly take you quite a while for that money to reflect in your monthly savings.

Do your research, we cannot stress this point enough. Always know who you are giving your money to, and know what kind of service they have. You can have the best website in the world, but if the server is slow and has low uptime, you will lose your credibility fast.

A bargain deal will only end up costing you more money when your site is unavailable and customers cannot conduct business. Therefore, you should know that saving a couple of dollars is probably not worth risking your credibility.

If you need a dedicated server, Alojate.com is the premier web hosting company in Mexico, offering a range of solutions for every business needs. Servidores dedicados, factura electronica, web hosting & registro de dominios.